There are WAY too damn many ROUND watches out there...


fortunately... this is NOT one of them

the F&I Maverick sports a custom octagonal bezel and case.


it houses a Swiss ETA 2824-2 movement, and uses industry standard top grade materials.



it is the highest quality minimalist watch available at this price point  



we tell you exactly what is manufactured and where using honest practices unlike most of the industry



There are WAY too damn many ROUND watches out there...


this is NOT one of them

the F&I Maverick sports a custom octagonal bezel and case.


it houses a Swiss ETA 2824-2 movement, and uses industry standard top grade materials.



it is the highest quality minimalist watch available at this price point  



we tell you exactly what is manufactured and where using honest practices unlike most of the industry


There are only 50 watches available on launch at $275, join our VIP list now to get 40%!

What's so great about the Maverick and F&I?


#1: It's not round.

Almost every nice minimalist watch is round. We thought it was about time to buck that trend. The Maverick is a custom designed watch case inspired by the octagonal bezel designs of watchmaking legend Gerald Genta

#2: We are Honest 

The Maverick uses a Swiss Made ETA-2824 movement that is 100% Swiss made. This movement is highly respected in the industry as a workhorse.

The case, dial, and strap are made in our manufacturers factory in Hong Kong. It is important to note that the Maverick is not Swiss Made. For more info on how the Swiss-made label is deceiving people click here.

#3: It's a timeless classic 

The Maverick is a classic and timeless watch meant to last. It uses 316L stainless steel, IP-Plating, Sapphire glass with an AR coating, and TOP grade leather. The watch itself is waterproof to 10ATM incase you get stuck in some rainy weather or want to take a dip. Each watch ordered by a backer will be limited edition from 0-500. The founders edition will be limited to 0-5.

What Our Customers Are Saying:

Beautiful Watch. There isn't much else to say about it. It looks great, and I wear it everyday. 


Anna Smith - CEO

I have always wanted a watch in this design, and this watch nails it both in quality and in price. 


Hunter - Manager

Don't Hesitate, join our VIP List TODAY or you WILL miss out!

The F&I Maverick will be releasing in a few short weeks on Kickstarter. There will ONLY be 50 watches available at the $275 price point. First come first serve. By joining the VIP list, you will get exclusive access to the launch date and time allowing you to pick one a Maverick up at the best EVER available price!

Kickstarter Initial Backer Pricing

# edition

Choose your Limited edition serial number. Numbers are first come first serve.

10 available at 350$

  • Limited Edition 000/500. Your choice of any number.
  • Swiss ETA 2824-2 AIG4
  • Top Grade Leather Strap & matching buckle
  • 4 color options
  • 2 year warranty
FOUNDERS EDITION

Extremely limited Edition Founders Edition

5 available @ $599

  • Founders Edition numbered 0/5
  • Swiss ETA 2824-2 AIG4 Movement
  • Stainless steel bracelet
  • Top Grade Leather strap & matching buckle
  • 2 year warranty

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